Narrative and Museology of New Media Art: A Pending Challenge, 60 Years Later

Authors

DOI:

https://doi.org/10.17398/2660-714X.45.19

Keywords:

New Media Art, Contemporary Art History, Media Art Histories, Digital & Electronic Art Museography

Abstract

The historiographical account of media arts is yet to be written. The lack of responsibility of the (mis)named “contemporary art museums”, evading their responsibility to include in their collections and to musealize the media art practices created since the middle of the 20th century, demands an exercise of Governance that involves explaining what media arts are; constructing their account; contextualizing them and musealizing them, assuming institutional responsibility with all this new artistic and cultural heritage, which needs to be preserved, organized, exhibited, narrated and disseminated.

This text, written from artistic, curatorial, theoretical, teaching and museum management experience in the field of new media, explains each of these aspects, describing the actions necessary to solve this “pending history” and preserve this “memory at risk” to which the title alludes.

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Author Biography

  • José Ramón Alcalá Mellado, Universidad de Castilla-La Mancha

    José R. Alcalá (Valencia, 1960). joser.alcala@uclm.es . Multimedia artist, curator and author. Head Professor of Art and New Media at the Faculty of Fine Arts of Cuenca of the University of Castilla-La Mancha. Co-director of the Ibero-American Observatory of Digital and Electronic Arts. Board Member of the Archive of Digital Arts of Austria. Creator and director of the International Museum of Electrography - Center for Innovation in Art and New Technologies (MIDECIANT) (1989 - 2018). Co-founder of the Spanish Media Art Archive (AEMA). Director of the international indexed magazine ASRI Arte y Sociedad (2018 - 2022). National Prize from Royal Chalcography (to MIDECIANT) "for the innovations contributed to graphic art" (1999). Among his most outstanding publications are: The Skin of the Image: Essays on Graphics in Digital Culture. (Valencia, 2011); Being Digital; Manual for converts to electronic culture (Santiago de Chile, 2011); Artists and Machines. Dialogues in the development of Digital Art (Valencia, 2022); The Happy Misfits; An autobiographical novel by Marcel Demeulenaere, a brillant Flemish inventor (Cuenca, 2023); Edith Weyde; How an inventor from the Rhineland changed the world. (Mülheim/Ruhr, 2018); How do you hang a Virtual painting?(Gijón, 2009); Monsters, ghosts and aliens. Poetics of representation in cybersociety (Madrid, 2004); or Ars & Machina. Artistic Electrography in the MIDE collection (Santander, 2004).

References

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Published

2026-02-19 — Updated on 2026-03-09

Versions

How to Cite

Narrative and Museology of New Media Art: A Pending Challenge, 60 Years Later. (2026). Norba. Revista De Arte, 45, 19-58. https://doi.org/10.17398/2660-714X.45.19 (Original work published 2026)